Serpentine
KANSAS CITY, MISSOURI
Services
Brand Strategy, Naming, Logo Design
Overview
Transforming a portion of the historic West Bottoms into a vibrant, mixed-use district that pays homage to the past while embracing the future through historically appropriate adaptive reuse, strategic new construction, and innovative pedestrian-oriented streets, open spaces and infrastructure.
The Outcome
Playing off the curves of the interior design, Serpentine comes from the winding line of a serpent. The Branding included the logo as well as several patterns that were used in marketing materials and custom wallcoverings.
