The Ivy & The Bear
ITHACA, NEW YORK
Services
Brand Strategy, Naming, Logo Design, Brand Guidelines
Overview
Feeding from Cornell University’s stunning natural surroundings and iconic architecture, this brand sets a new standard for student housing and creates a landmark for living on College Avenue. Their names inspired by The Ivy League and Cornell’s mascot, Big Red.
The Goal
BKV Branding was tasked with developing a distinctive brand for student housing at 215 and 325 College Avenue in Ithaca, NY. Two sister buildings that complement each other with shared amenities. The Ivy being the quieter sister with ample study spaces and The Bear having the more playful amenities. The goal was to create a brand that meets the demand for innovative student housing in the area while resonating with the student population.
The Outcome
BKV Branding successfully developed a strong, cohesive brand for the properties at 215 and 325 College Ave. Playing off The Ivy League and Big Red, Cornell’s mascot, this brand is focused on student living. We also created comprehensive Brand Guidelines to ensure consistency and alignment across all communications and touchpoints. These guidelines provide a clear framework for the owners to share with stakeholders, ensuring the brand remains unified and effective in all aspects of the project.
