Wilson Borough, PA
Services
Brand Strategy, Logo Design, Brand Guidelines
Overview
Located next to the historic Dixie Cup Factory in Wilson Borough, PA, The Wilson is a thoughtfully designed residential community that brings together modern living, elevated amenities, and a strong sense of place. Featuring 274 residences, the development offers a refined living experience that balances connection, comfort, and convenience.
The Wilson icon is a sophisticated expression of the property’s luxury positioning and contemporary character. Inspired by the building’s architecture and thoughtfully designed interiors, the mark captures a sense of elegance and refinement. Its clean, minimal aesthetic reflects a commitment to quality and craftsmanship, while its timeless design ensures lasting relevance. The icon serves as a visual embodiment of The Wilson’s unique balance of modern energy and elevated living.
Emblems
These emblems draw inspiration from the historic Dixie Cup ice cream lids produced in the 1930s as part of the “Animal Heroes” Dixie Circus Radio Series. These collectible lids featured illustrated animal performers from the popular radio program, creating a sense of wonder, storytelling, and community engagement. Referencing the circular form, graphic simplicity, and nostalgic character of these original designs, the emblems celebrate the rich legacy of the former Dixie Cup Factory while introducing playful, distinctive brand elements that connect the community’s past with its modern residential identity.
